MISSION OF NATIONAL SKILLS COALITION
National Skills Coalition (NSC) is a broad-based coalition working toward a vision of an America that grows its economy by investing in its people, so that every worker and every industry has the skills to compete and prosper. We engage in organizing, advocacy and communications to advance state and federal policies that support these goals—policies that are based on the on-the-ground expertise of our members and allies.
The Managing Director of Communications leads National Skills Coalition’s multi-pronged, strategic communications strategies related to marketing, public education, and narrative change. They oversee a diverse range of communications strategies, including framing, messaging, publication development, written content, traditional and digital media, media relations, and strategic partnerships. The Managing Director works with the organization’s leadership—executive staff and other Managing Directors—to ensure the success of NSC’s strategic plan, departmental goals, and overarching brand strategy. Responsibilities include strategic planning, evaluation and reporting, supervising and developing staff, managing internal and external relationships, and helping to build an organizational culture of learning, collaboration, equity, and inclusion.
The Managing Director of Communications reports to the Chief Executive Officer.
DUTIES AND RESPONSIBILITIES
Strategy and Performance Management
- Design and oversee communications strategies related to marketing, public education, and narrative change, including the creation of strategic frameworks and plans, annual objectives, and internal planning tools.
- Set annual and long-term communications goals and design an evaluation, measurement, and reporting approach with KPIs, guiding departmental staff in assessing and improving on these goals.
- Support the development of major cross-functional strategies, bringing an explicit communication lens to this strategy development
- Act as a primary advocate for the organization's brand, ensuring brand consistency across all projects and print and digital materials, and work with the CEO and key staff members to promote their brand recognition in various fields and the media, serving as effective ambassadors for the organization.
- Effectively communicate strategies internally to maximize dialogue, create understanding, and build support.
Marketing and Positioning
- Work closely with executive leadership and department to develop/refine an overarching message platform, creating program- and project-specific messaging and talking points.
- Develop and oversee marketing strategies that ensure NSC effectively and consistently communicates its strategies and impacts to a range of stakeholders, including funders.
- Work with executive leadership and department staff to create strategic approaches to public education and narrative change.
- Support staff in effectively promoting NSC and its work to current partners, potential allies, and the public at large.
- Work with departments across the organization to develop and implement communications strategies that advance their objectives.
- Work with the Senior Editor, communications department, and graphic design contractors to produce a range of print and digital publications, including reports, briefs, fact sheets, visualizations, social media creative assets, and marketing materials—in partnership.
- Oversee the development and execution of communications campaigns, email, traditional and digital media, in partnership with the Digital Media Director and key staff.
- Manage the organization’s media relations and public affairs, writing and disseminating regular press releases, building and maintaining an expanding media list of reporters, and cultivating relationships with select journalists.
- Provide targeted, communications-related technical assistance to NSC’s state coalitions and local partners.
- Lead efforts to elevate worker, business, and student voices by creating a broad range of multi-media stories in partnership with the Director of Worker and Student Voices and key staff
- Strategically partner with relevant organizations to amplify the release of NSC events and publications, working closely with their communications staff.
- Supervise and professionally develop communications staff with a focus on diversity, equity and inclusion. (The current communications department includes three staffers.)
- Create an enriching, inclusive, and productive work environment that supports co-creation, maximizes staff talents and efforts, and celebrates team impacts.
- Ensure staff are effectively and consistently using organizational systems, policies, and protocols, including those that support transparency, inclusion, and efficiency.
- Manage relationships with communications consultants and vendors and supervise their deliverables, scheduling needs, outputs, and invoices
- Minimum ten to twelve years of experience in communications, journalism, and/or public relations/marketing required, preferably on issues related to workforce development.
- Excellent verbal and written communication skills, including the ability to write in a variety of formats for a range of audiences (i.e., press releases, blog articles, marketing publications, and web and social media writing).
- Strong project management, interpersonal, organizational, communication, and presentation skills required—as well as proficiency in the core competencies described below.
- Ability to manage several complex projects simultaneously, often under tight deadlines.
- Proficiency with computer applications is required, including experience and/or willingness to learn Wrike, Microsoft SharePoint, Microsoft OneNote, Microsoft Office and select communications platforms.
- Self-motivated, with the ability to work well independently and as part of a team.
- Experience working effectively with diverse individuals and groups.
- Entrepreneurship: Ability to look for and seize profitable organizational opportunities; willingness to take calculated risks to achieve the organization’s goals.
- Finance Management: The ability to oversee departmental financial resources and plans within an allocated budget.
- Organizational Systems Management: Ability to use organizational systems to support team building, manage change and drive performance among reports and peers.
- External Awareness: The ability to analyze the organization’s position within the context of external policy trends, industry trends, funding trends, and competing organizations.
- Technical Expertise: Demonstrated depth of knowledge and skill in a technical area.
- People Management: Assigns, develops, and motivates employees to complete assignments in an effective manner.
- Strategic Thinking/Management: Creates and communicates a long-term vision, balances short- and long-term goals, keeps own and team's work aligned with overall goals, creates, and adjusts strategic plans.
- Project Management: Brings together every component of a project, including resources or planning, that are needed to complete in a timely manner.
- Adaptability: Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, and adjusts plans to meet changing needs.
- Organizational Awareness: Uses knowledge of the organization and the organization’s environment to bring insight to work.
ORGANIZATIONAL CORE COMPETENCIES
- Interpersonal skills: Exhibits respect and understanding of others to maintain professional relationship.
- Problem Solving: Solves problems while ensuring rules and directives are followed.
- Communication Skills: Ability to effectively engage and communicate with target audiences.
- Initiative: Takes independent action, seeks out new responsibilities, acts on opportunities, generates new ideas, practices self-development.
- Attention to Detail: Committed to accuracy and excellence, looks for improvements continuously, monitors quality levels, finds/owns/acts on quality problems.
COMPENSATION: Salary range for this position is $140,000-155,000. Salary depends on relevant experience and new staff rarely start at the top of the range. Excellent benefits package, including employer-paid health and dental, retirement plan, life and disability insurance and generous vacation policy.
National Skills Coalition is an Equal Opportunity Employer. NSC is committed to ensuring a diverse staff. Women, people of color, immigrants, LGBTQ+ people, older adults, and people with disabilities are encouraged to apply. We do not discriminate on the basis of gender, race, color, creed, religion, age, ethnicity, sexual orientation, gender identity and expression, transgender status, marital status, national origin, domestic violence victim status, genetic information, disability or handicap, veteran or military status, or any other characteristic protected by law.