MISSION OF NATIONAL SKILLS COALITION
National Skills Coalition is a broad-based
coalition working toward a vision of an America that grows its economy by
investing in its people, so that every worker and every industry has the skills
to compete and prosper. We engage in organizing, advocacy and communications to
advance state and federal policies that support these goals – polices that are
based on the on-the-ground expertise of our members and allies.
POSITION SUMMARY
The Digital Director develops and leads strategies
to use digital tools to engage and mobilize people to support NSC’s network
building, advocacy, and fundraising goals. The Digital Director plans,
coordinates, and manages execution of NSC’s digital efforts including email
outreach, list building, website development, and social and digital advocacy
in coordination with communications and digital staff. The Digital Director expands the reach
of NSC’s digital communications, finds new audiences, brings more constituents
to our digital platforms, builds awareness of our key issues, and oversees
metrics and growth. The Digital Director supervises a Digital Campaign Manager
and a Social Media Manager.
DUTIES AND RESPONSIBILITIES
Strategy
- Work
with NSC staff and partners to conceptualize and develop vibrant, cohesive
digital strategies and tactics that build support for NSC’s policies, issues,
and campaigns.
- Serve as
the communications liaison to assigned projects and actively contribute to
strategic campaign plans to ensure digital and other communications goals are
integrated into strategy.
- Advise
NSC staff and partners on effective digital strategy and tactics that build
support for passing state and federal policies and build NSC’s list and
network.
- Track
and understand NSC’s digital universe and lead efforts to improve digital
reach. Ensure NSC staff are aware of digital efforts and how they can
participate.
- Work to
innovate with a goal of bringing NSC to the cutting edge of digital engagement
in advocacy efforts across state and federal policy.
- Assist in creating donor
communications and reports.
Implementation
- Lead the
achievement of NSC’s digital & list-building goals across the organization
in partnership with network, communications, and other staff.
- Manage
the creation of strong content for digital communications designed to engage
members in campaign activities, promote national and regional events, and grow
lists.
- Ensure
consistent use of NSC brand and messaging in digital communications.
- Develop,
manage the execution, and assess creative tactics for list building, engaging
audiences through email and social media.
- Actively
contribute to the maintenance, improvement, and functionality of NSC’s database
and CRM in partnership with network and development staff.
- Contribute
to the development of digital storytelling collateral including videos.
- Provide communications
support for major conferences and events.
Management
- Recruit,
orient, supervise, and develop staff with a focus on racial diversity, equity
and inclusion. Ensure consistent application of organizational personnel
policies.
- Create
an enriching, inclusive, and productive work environment that supports co-creation,
maximizes staff talents and efforts, and celebrates team impacts.
- Ensure
staff are effectively and consistently using organizational systems and
protocols that support transparency, inclusion, and efficiency.
- Assist
in management of consultants as needed.
- Effectively manage
cross-staff communications projects as assigned.
To perform the job successfully, an
individual should demonstrate the following competencies:
CORE
COMPETENCIES
- People Management: Assigns, develops,
and motivates employees to complete assignments in an effective manner.
- Communication Skills: Ability to
effectively engage and communicate with target audiences.
- Strategic Thinking/Management: Creates and
communicates a long-term vision, balances short- and long-term goals,
keeps own and team's work aligned with overall goals, creates, and adjusts
strategic plans.
- Organizational Awareness: Uses knowledge of
the organization and the organization’s business environment to turn data
into insight.
- Project Management: Brings together
every component of a project, including resources or planning, that are
needed to complete in a timely manner.
ORGANIZATIONAL
CORE COMPETENCIES
- Interpersonal
skills: Exhibits respect
and understanding of others to maintain professional relationship.
- Problem
Solving: Solves
problems while ensuring rules and directives are followed.
- Initiative: Takes independent action, seeks out
new responsibilities, acts on opportunities, generates new ideas, practices
self-development.
- Attention to
Detail: Committed to
accuracy and excellence, looks for improvements continuously, monitors quality
levels, finds/owns/acts on quality problems.
QUALIFICATIONS: The ideal candidate will have managed digital communications
for an organization and have experience creating and running digital advocacy
and engagement campaigns with a policy/legislative focus as well as
membership/audience engagement campaigns; as well as experience managing and
growing social media platforms followers and engagement. This person will be
data/metrics driven and able to create digital campaign plans that include
goals and KPIs. Management of a small staff previously is a plus.
Education & Experience:
- Previous
work experience as a Digital Director or similar role.
- Working
experience with online marketing tools and web-based technologies.
- Conversant
with how digital channels work and Google Analytics.
- Hands-on
experience with SEO/SEM and CRM software.
- Strong
interpersonal, analytical and team management skills.
- Competency
in Microsoft applications including Outlook, Word, and Excel
- Exemplary
skills in stakeholder and project management
COMPENSATION: Salary range for this position is $100,000-$130,000; salary depends on relevant experience and new staff rarely start at
the top of the range. Excellent benefits package, including employer-paid
health and dental, retirement plan, life and disability insurance and generous
vacation policy.
National Skills Coalition is an Equal
Opportunity Employer. Women and people of color are strongly encouraged to
apply.